Wieden and Kennedy Take America World By Storm

Upon further research of Ad Agencies, I discovered that Wieden and Kennedy was one of the most popular Agencies. When I looked at the Forbes Top 10 list of Top Ad Agencies, I noticed several familiar companies under Wieden and Kennedy. They are famous for providing advertisements for companies like Coca-Cola, Nike and P&G (Old Spice). Each of the advertisements that W&K provide for these companies have impaled stereotypes into consumers heads.

For example, Coca-Cola commercials typically involve some sort of feel good mentality which captures consumers into thinking "Wow! Coca-Cola must make you feel great!" The producers goal of the Coca-Cola advertisements must be to leave consumers with a smile on their face, which is a common result due to their remarkable work.

Nike commercials are generally motivational, inspirational and intense. Nike's consumers are generally athletic and very active with a passion for either working out or fitness. As an active individual, I can relate to these advertisements because the high intensity of workouts certainly produces better results and the advertisements W&K creates is a precise replica of the fitness atmosphere.

Old Spice commercials are all about manliness. Only men with huge muscles or hair in places other than their scalps are their target audience; At least that's how W&K portrays Old Spice. Although, they do have one plot twist: All of their commercials are ludicrous and frivolous. The absurdity of these commercials makes for copious amounts of laughs.