Racial Stereotyping in Advertising

The issue of race has been debated since the beginning of our nation. Some companies, however, still use this topic to entice consumers and create hype about their product.

This is seen in Sony’s Playstation ad campaign. Introducing the new white console came at a larger price. This ad campaign featured a white woman with white hair, clothing and  accessories. The controversial aspect of this campaign appeared when the also used and black woman who was portrayed as being beat down by the white woman, creating a superior tone from the ad. Sony recalled the campaign after much controversy.

Also,  another technology company, Intel, used the image of six black men bowing before  a white man, depicted as the superior. Intel  claims it is innocent, however it is astonishing that such a clear allusion to slavery would be used.  It is strange to think that after centuries, the topic of race is still such  a controversial issue. The usage of racist themes in advertising accomplishes the goal of nearly every company tries to accomplish; they are talked about.