"What this 2 pound weight?" -Woman
Despite this being an extreme example, it's generally the credit that men give women nowadays. Women are typically portrayed as weaker than men, especially in advertisements. The weakness in women also goes hand in hand with the portrayal of Dominance in men.
In the following advertisement by Dolce & Gabbana, the woman is pinned beneath the man and appears helpless. There are also several other men watching and they all seem nonchalant to the overpowering taking place. Another interesting thing to recognize is that all of the mens' locations are above her in the picture. These examples all portray the woman has weak, frail and helpless to a man's command.
In the following advertisement by Skyy vodka, once again, it shows similar characteristics to the ad above. The man's location above the woman and the woman lying down, looking up to him both portray the woman's helplessness. Another subtle portrayal of dominance is the man's clinched fists where one could assume he's either angry or has a high level of testosterone in his body where he is about to display his dominance.
No comments:
Post a Comment