As for the future of Advertising, we can always make greater leaps. The future comes one second at a time and we are consistently arriving at new destinations. Many years ago, before the age of computers, I couldn't even begin to say how advertising was done. Commercials were still on TV, ads were placed in newspapers, magazines and out in the open world. But once computers were introduced, that changed the game entirely. Ads could now be placed on websites and homepages where millions of viewers would see them. Then cell phone devices changed the game as well. With apps, people can pay to set up advertisements on them. Even handheld devices with access to the internet multiplies the amount of viewers exponentially. This is where we are today. What is the NEXT big step?
If I knew exactly what the next big step in advertising was, I wouldn't be writing it on a blog. I'd take my idea and go make a living for myself. However, there are some ideas and concepts to think about that could be a big step in the next direction.
The monumental sized advertisements which could be displayed on skyscrapers could be a big change in the way our advertisements flow. If advertisers want their ads seen by as many people as possible, this could be an easy way to do so.
An extreme suggestion to the next big step could be something coming out of our devices and physically gift us something, a sample per say.
The future is extremely hard to determine but the next step is probably only seconds away.
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