Nostalgia in Advertising

Since the beginning of time, the nostalgic angle of ad campaigns has been used. This angle is utilized by companies who want to pull at the viewers heart strings. The companies assume that if they are able to connect to viewers in their precious childhood memories, consumers are more likely to buy their product. For example, the Clearasil Tough on Pimples Campaign uses characters from  comic books to get their point across.  One more recent angle has been pixelated sports ads. This atari-like depiction brings adult gamers to their roots in a sentimental way. This advertising technique is utilized heavily by fashion companies. Styles like grunge, denim and floral are all trends that are reappearing. Companies aim to get buyers by making them remember how they used to dress when they were children and teenagers. One final sentiment that has been used is the classic arcade game, Pac Man. Chevy used Pac Man to promote the Chevy Cruze, causing adults and children alike to reminisce the classic game. It has been this angle over the generations of advertisement that has caused consumers to buy an item purely for sentimental reasons. Clearly, it works!